Branding a Destination

Norte B is a destination craft brewery and winery in Mexico, recognized for its distinctive architecture built from repurposed shipping containers. The industrial character of the site inspired its branding which captures the brewery's unique setting and personality.

Designed as a flexible visual system, the identity extends across every aspect of the business—from signage and restaurant menus to beer and wine packaging, merchandise, and marketing materials. The result is a cohesive brand experience that gives each product its own character while strengthening the overall brand.

Today, Norte B has become a popular destination for craft beer enthusiasts, combining award-winning beers with food, music, and events in a setting that is every bit as distinctive as the brand itself.