One brand, many audiences

The Freshwater Fisheries Society of BC is a non-profit organization dedicated to enhancing and conserving British Columbia's freshwater fisheries for the benefit of the public.

For more than 18 years, the Freshwater Fisheries Society of BC has relied on us for creative support across a wide range of communication and marketing initiatives. During that time, we've produced annual reports, educational publications, hatchery signage, visitor centre graphics, promotional campaigns, and digital communications.

One of the key challenges has been designing for the Society's diverse audiences. Its communications need to engage everyone from children discovering fishing for the first time to experienced anglers, requiring a distinct tone and visual approach for each while maintaining a consistent identity across the organization.

Over nearly two decades, the work has evolved alongside the organization, adapting to new initiatives, programs, and audiences while maintaining a strong visual identity.