Evolving a legacy

JAK's is a fourth-generation, family-owned retailer operating 10 locations across Metro Vancouver and the Fraser Valley. Over the years and in partnership with their marketing team, we've produced a wide range of campaigns and communications.

Rather than redesigning the identity, our role has been to build on its existing visual language through a variety of applications—from storefront graphics and in-store signage to advertising campaigns and seasonal promotions. Our work has brought greater character and expressiveness to the JAK’s brand while preserving what makes it distinctive and memorable.