A new era for an Italian icon

Founded in Rome in 1933, Campo Marzio is a heritage Italian brand known for its colourful leather accessories, stationery, and travel goods. Built on a tradition of craftsmanship, the brand is available in more than 30 countries through a global network of over 500 retail locations. Despite its long history and loyal following, its identity had become dated.

The challenge was to create a timeless wordmark that worked across the brand's diverse range of products. We designed a new logo and visual identity that reflects Campo Marzio's sophisticated, modern, and playful personality while respecting its Italian heritage. The flexible identity system was applied across retail, packaging, communications, and digital touchpoints.

The refreshed identity gave Campo Marzio a more cohesive and contemporary brand presence while honouring its legacy. Today, Campo Marzio is part of Buffetti, Italy's largest office products and business supplies retail chain, and the brand continues to expand its international presence.