monolab

Vita D

Vita D is a brand of vitamin D-enriched eggs. Since this vitamin is known to improve people's mood and help fight depression, we designed their new packaging to be uplifting and fun, to reflect the brand's character. We commissioned Tad Carpenter to create a series of illustrations showing people engaging in activities that either make us smile or are impossible to do when sad.

We designed every aspect of the brand, starting with their logo and brand identity. We also developed their new packaging labels, in-store merchandising materials and a consumer-facing website.

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