monolab

Make Granville Island

After 15 years in business at Granville Island, Justin Stitches, a store specializing in custom embroidery, had lost focus and was ready to reinvent itself. Our team developed a new retail strategy, name and creative platform for the store, centered around the idea of celebrating creativity.

Creative Direction: James Bateman. Brand Strategy: Rob Newell. Illustration: Chairman Ting

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